Family values
We are a Swiss family business founded in 1937.
From l. to r.: Verena Sager, Peter L. Sager, Viktor Steinlin, Corinne Steinlin-Sager
People are at the centre of our family business. Reliability, trust and integrity form the values that we work by, every day. The worldwide recognition of our products encourages us in our actions.
Corporate culture
Owner-managed company
Personal contact with our employees, partners, and customers is of great importance to us. We have a corporate culture that is defined by quick decision-making and enduring partnerships built on trust.
We take the wishes of our customers and partners seriously, and direct contact with them is very important to us.
Motivated teams
We attach great importance to good cooperation, which is why we value collegiality and friendship. We promote team spirit by facilitating and promoting sports and other leisure activities.
Rex-Royal is a member of Swissmem
Swissmem is the leading association for SMEs and large companies in the Swiss tech industry. As a member of Swissmem, Rex-Royal employees can enjoy valuable social benefits.
Our employees are our top priority. Their motivation and commitment are our driving force.
Our origin
A few years after HGZ (Holzgas-Generatoren Zürich) was founded in 1937, the first filter devices for the catering industry were developed under the leadership of company founder Heinrich Gertsch.
In the 1960s, we produced multi-group piston and filter coffee machines under the name "Royal". The product range was expanded in 1970 with the takeover of "Rex", the Swiss manufacturer of fully automatic machines.
In 1975, the first fully automatic coffee machines began to be produced under the brand name Rex-Royal.
The company has grown steadily since being taken over by Peter and Verena Sager-Gertsch in 1982. This growth has been characterised by technical developments. During this time, the first dry discharge with Supermondo Dry and a new, patented brewing unit were developed.
In 1987, our headquarters and production were moved to the new building in Dällikon/Zurich.
In 2008, capacity at the site was increased and the main building was extended.
Peter L. Sager has been the Managing Director of Rex-Royal since 2013, during which time he has consistently developed the product range. He is focussed on digitalisation, sustainability and commitment to the workforce.
"We aren't worried about becoming the market leader, but we do aim to deliver the highest quality and operate as fairly and sustainably as possible."
Peter L. Sager, Swissmem portrait, 2020
